I noticed this news story announcing a new line of American wine because I was posting on the Top Ten tracks of 2007, not because of my Annual Best Of wine list. But I guess that's exactly the syngergy that the marketer wanted for these Merlots and Cabernets named after country singer Miranda Lambert's hit songs: Rockers, for the first time, start hunting down that particular must-have cuvée, and the winebloggers turn to give Ms. Lambert a listen for insight into what makes a wine a wine.
Read the press release, with the great hook "How about a sip of Kerosene?"
It doesn't seem like anything new and the Miranda Lambert website features the typical marketing writing that bridges winemaking and songwriting.
A good deal of time went into developing this private wine label for Miranda Lambert. The reason is simple: We believe in families working hard together and celebrating success together when it finally comes. Just like wine, in the music industry, there are no overnight sensations. Many years of hard work go into the product that the public ultimately experiences. For that reason we have partnered with the family of the LouViney Vineyards to bottle a wine worthy to put Miranda’s name on. This family owned vineyard exemplifies the very values that we honor. With each of the six wines we offer on Miranda’s private label, we trust you will taste and experience the time, effort and love that goes into every bottle. It is also our hope that you will experience the great pride that comes from working hard and celebrating success together in your own family. Thank you for enjoying a bit of ours with us.And if after all that you're wondering what my "top tracks" of 2007, I've posted them to my other, mostly defunct blog. Unlike the wines on Weingolb, I posted these tracks not having finished my notes for a proper review of them, but should modern rock and music criticism be your bag, stay un-tuned, as they say.
Miranda Lambert Texas Table Wine "Red 55" Cabernet Sauvignon/Merlot
Wineries have found Cabernet Sauvignon and Merlot blends are star performers, and perhaps that’s why our friends and family selected this wine as the front-runner in our inaugural tasting. Named after Miranda’s prized first pickup, a candy apple red 1955 Chevy step-side, this beautiful cherry-colored wine is smooth and medium bodied with a mellow berry aroma. This slightly juicy blend dodges over-oaking. Just like Miranda’s vintage ‘55, our Red 55 is sure to be a classic. Pair this best-all-around wine with almost any kind of food, from fancy fare dinners to picnics and BBQs.